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COME HELL OR HIGH WATER
The English saying "Come hell or high water" translates to "come what may." No matter what challenges life presents us with, we will face them and overcome them.
What the hell! That's the perfect name for a rum and its history.
Doesn't that apply to so many situations in life?
In the past, people feared hell or high water. Today, the difficulties and problems look a little different, but the fighting spirit remains. COME HELL OR HIGH WATER is a rum for those who laugh in the face of adversity and never give up.
The name change became necessary when serious allegations were made against the namesake, Ron Jeremy. What began as a play on the Spanish word "ron" for rum and a tongue-in-cheek reference to the porn star came to an immediate halt when the charges became known. The partnership was terminated. The Boogie Nights were over. The humor-based brand was history.
